QUARTER 3 (Jan. 24th - April 7th)
DUE: Fri., Jan. 27th (PROTOTYPES: printed) for peer review
DUE: TBA (FINAL Logo Design, with revisions)
If you were represented as a logo, what would you look like? Design a logo using your initials or parts of your name.
A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like. — Paul Rand
HOMEWORK: 'Warmer, Fuzzier Logos': NY Times
Highlight and write comments/reflections/insights (minimum 3) in the margin. Due Fri., Jan.27th (beginning of class)
What makes a truly great logo?: Michael Beirut lays it down in 4:44
One-on-One Crit Instructions
RESOURCES & Tools:
- See examples on our class Pinterest board!
- Ai template
- Logo interpretation from a 5 year old!
- Adjective List
- Glyphs to download: DesignModo.com
- PrecisionIntermedia.com Color Meaning link
- ColorWheelPro.com: Color Meaning link
Inspiration & Tips:
QUARTER 4 (April 10th - June 9th - ish)
- Drink Design (a.k.a. 'Liquid Cool')
- Stencil Portrait
- Career Exploration & Resume
- Graphic Design for Apparel
- Advertisement Design
- Final 'Exam'
Can you design a virtual 3-D drink can, put it in an advertisement and make it look real?
Drink design fully complete and printed out!: Tues., April 26th (by the end of class)
- Creating your art in Photoshop: To do/things to consider
- Tips For Building Your Art in Photoshop
- Add Splash and Interest: Photoshop Tutorial
- How To Start: Setting up your label art document in Photoshop
- Lisa's Ai Tutorial with written instructions
- 3-D Bottle How-To
- How to create a transparent plastic soda bottle
RESOURCES & TOOLS
- Professional Examples
- Pinterest board: Package Design
- Use this powerful color palette generating tool to help you with your color scheme:ColorSchemeDesigner.com
- Can Top - Image
- Backgrounds to use for layering in Photoshop!
- Pop-up Can Template: Ai
Inspiring package designs for drinks