Spring Assignments

QUARTER 3 (Jan. 24th - April 7th)

DUE: Fri., Jan. 27th (PROTOTYPES: printed) for peer review

DUE: TBA (FINAL Logo Design, with revisions)

DISCUSSION: TBA

If you were represented as a logo, what would you look like? Design a logo using your initials or parts of your name.

A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like. — Paul Rand

View Video Tutorial

TO DO:

HOMEWORK: 'Warmer, Fuzzier Logos': NY Times
Highlight and write comments/reflections/insights (minimum 3) in the margin. Due Fri., Jan.27th (beginning of class)

TO SEE:
What makes a truly great logo?: Michael Beirut lays it down in 4:44

TO READ:

  1. Assignment
  2. What do I do??
  3. Rubric

Critique
One-on-One Crit Instructions

RESOURCES & Tools:

  1. See examples on our class Pinterest board!
  2. Ai template
  3. Logo interpretation from a 5 year old!
  4. Adjective List
  5. Glyphs to download: DesignModo.com
  6. PrecisionIntermedia.com Color Meaning link
  7. ColorWheelPro.com: Color Meaning link

Inspiration & Tips:

  1. How to use negative space: Logos
  2. Logo Design Tips
  3. Logo Examples
  4. LogoLounge.com: great logos and graphic design trends!
  5. Logo Inspiration by LogoPond.com
   

QUARTER 4 (April 10th - June 9th - ish)

Can you design a virtual 3-D drink can, put it in an advertisement and make it look real?

Drink design fully complete and printed out!: Tues., April 26th (by the end of class)

TO DO:

  1. Worksheet

TO READ:

  1. Assignment
  2. Rubric
  3. Creating your art in Photoshop: To do/things to consider
  4. Tips For Building Your Art in Photoshop

TUTORIALS

  1. Add Splash and Interest: Photoshop Tutorial
  2. How To Start: Setting up your label art document in Photoshop
  3. Lisa's Ai Tutorial with written instructions
  4. 3-D Bottle How-To
  5. How to create a transparent plastic soda bottle

RESOURCES & TOOLS

  1. Professional Examples
  2. Pinterest board: Package Design
  3. Use this powerful color palette generating tool to help you with your color scheme:ColorSchemeDesigner.com
  4. Can Top - Image
  5. Backgrounds to use for layering in Photoshop!
  6. Pop-up Can Template: Ai

INSPIRATION
Inspiring package designs for drinks

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