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QUARTER 3 (Jan. 24th - April 6th)

DUE: Mon., Jan. 3oth at the end of class (PROTOTYPE)

DUE: Thurs., Feb. 2nd at the end of class (FINAL Logo Design, with revisions)

If you were represented as a logo, what would you look like? Design a logo using your name, parts of your name, nickname or initials.

A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like. — Paul Rand

TO DO:

  1. Homework: NY Times Article: 'Warmer, Fuzzier: The Refreshed Logo': Read, Hilight and write 3 (minimum) reflections/insights in the margin Due Wed., Jan. 25th
  2. Logo Design Worksheet Due Fri., 1/27 (end of class)

Critique
One-on-One Crit Instructions
Crit Follow-up Question Worksheet

TO READ:

  1. Assignment
  2. What do I do??
  3. Rubric Logo Design Project
  4. How to use negative space: Logos
  5. Logo Design Tips

RESOURCES:

  1. Logo interpretation from a 5 year old!
  2. Logo Examples
  3. Adjective List (Open in a new tab)
  4. Glyphs to download: DesignModo.com
  5. PrecisionIntermedia.com Color Meaning link
  6. ColorWheelPro.com: Color Meaning link

TO SEE:

  1. LogoLounge.com: great logos and graphic design trends!
  2. Logo Inspiration by LogoPond.com

QUARTER 4 (April 9th - June 12th)

In-Progress Review:Tues., March 15th, beginning of class

DUE: Thurs., March 18th (end of class)

Print labels and adhere on Fri., March 19th

Critique: Mon., March 20th (you will be given a critique grade: see Critique Evaluation below]

Can you design a product label that looks like a pro's?

TO DO:

  1. Product Label Worksheet Due: Wed., March 2nd, end of class
  2. Preparation Questions CRITIQUE
  3. Project Summary/Reflection WorksheetDUE: Tues., March 21st,beginning of class

TO READ:

  1. Assignment (Download)
  2. Rubric (Download)
  3. Research & Concept Development (Download)
  4. Critique Evaluation

TO SEE:

  1. BoxVox.net Interesting packaging
  2. The die line (Product packaging)
  3. Professional Examples
  4. Clever Little Box: Puma Packaging Design
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