Spring Assignments

QUARTER 3 (Jan. 24th - April 7th)

DUE: Fri., Jan. 27th (PROTOTYPES: printed) for peer review

DUE: TBA (FINAL Logo Design, with revisions)

DISCUSSION: TBA

If you were represented as a logo, what would you look like? Design a logo using your initials or parts of your name.

A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like. — Paul Rand

TO SEE:
Logo interpretation from a 5 year old!
What makes a truly great logo?: Michael Beirut lays it down in 4:44
Logo Trends of 2018

TO READ:

  1. 'Warmer, Fuzzier Logos': NY Times
  2. Assignment
  3. What do I do??
  4. Rubric

Critique
One-on-One Crit Instructions

RESOURCES & Tools:

  1. Video Tutorial: Intro. to Adobe Illustrator: Text
  2. View Video Tutorial: Intro. to Adobe Illustrator: Shapes
  3. Video Tutorial: How to Download Fonts and Use Glyphs
  4. See examples on our class Pinterest board!
  5. Ai template
  6. Adjective List
  7. Glyphs to download: DesignModo.com
  8. PrecisionIntermedia.com Color Meaning link
  9. ColorWheelPro.com: Color Meaning link

Inspiration & Tips:

  1. How to use negative space: Logos
  2. Logo Design Tips
  3. Logo Examples
  4. LogoLounge.com: great logos and graphic design trends!
  5. Logo Inspiration by LogoPond.com
 

QUARTER 4 (April 10th - June 14th - ish)

Can you create a portrait using only a single font?

DUE: Monday, April 16th (end of class): Printed and posted

TO READ:

  1. Assignment

RESOURCES:

  1. Written Tutorial
  2. Search the National Portrait Gallery
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