Visual Communications

Patricia A. Hannaford Career Center

8:45 – 10:05 (80 min.): VisCom
10:05 – 10:45 (40 min.): VisCom with Lab

Class motto: “Design, Create, Communicate.”

Description: Design is all around us. In Vis. Com., students learn the principles of design and how to communicate through the media arts. Students create original two and three-dimensional works using traditional art materials in combination with a variety of digital art technologies, including: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, digital cameras, scanners and apps. Students learn the fundamentals of design including: space, tone, color, line, balance, composition and form through real-life design projects such as: logo design, apparel design, silkscreen. Careers in the arts are explored and investigated. Each student gets his/her own computer and user account.

Philosophy: Emphasis is placed on learning the creative process and personal expression. No two student works look alike and no two students arrive at the end result in the same way. Traditional art materials are used in non-traditional and new ways and are combined with computer approaches. Experimental approaches are encouraged.

MUHS: 1 Fine Arts (per semester)
VUHS: .5 Fine Arts, .5 Technology, .5 Elective (per semester)
MAUHS: .5 Fine Arts, 1 Elective (per semester)

Detailed grading information for each project may be found by accessing the class wiki site or accessing your Career Center Power School account.

Students' final grades will be based on the following:

  • Artistic PRODUCT (65%)
  • Artistic PROCESS (25%)
  • Habits of Work - H.O.W. (10%)

Artistic PRODUCT means… the quality of the art product, the result. This grade is an average of the project assignment grades. A successful final product should: fulfill the requirements of the assignment and be on time.

Artistic PROCESS means… an understanding of how the art is made, from concept to presentation. This grade is an average of the homework, worksheet and in-class activity and critique grades. A successful artistic process is one that: uses a variety of creative process techniques (brainstorming, sketching, reflective writing or drawing, discussion, revision, research, etc.)

Effort, Participation and Attitude means… a student is open and willing to try new approaches in art making, while contributing to a healthy, supportive learning environment and practicing strong work habits (as outlined on the Career Center 'Habits of Work Rubric'. A student will be graded on his/her: attendance ('reliability' work habit), engagement in class projects and activities ('Initiative & Self Motivation' habit), contributions to class discussions ('Communication' habit), respect for others' physical and mental spaces ('Respect and Communication' habit), work space management (spaces left clean, shows organization — 'Safety' habit) and ability to meet deadlines (this is CRUCIAL in the graphic design industry!).

Meeting deadlines is crucial in the field of graphic design. Therefore, five points will be deducted from a student's project grade if the work is a day or more late. If the work is more than one week late, ten points will be deducted from the student's project grade.

The HCC grading scale may be found in the HCC handbook (which is given to each student on the first day of class).

SAVE ALL OF YOUR WORK (including drafts!)

Mid-Term and Final Exams:
Your digital portfolio will serve as your exam grade. A H.O.W. grade will be given to students for end-of-the-year clean up and other tasks.

**Students should back up any important files to a cloud storage service, Google Drive (or any other cloud storage service) or thumb/external drive at the end of each quarter. **

All work will be deleted from the school server and from the students' individual computers at the end of the school year. The student is responsible for saving any important files!

Class rules:
1. Show up, on time
2. Be prepared to work (mind and body)
3. Have assignments ready (at the time they are to be ready)
4. Respect yourself and others (people and spaces)

Attendance is crucial to your success in this program. Most of the work that you do will be completed in class and we rely heavily upon the use of the Adobe Creative Suite computer programs. When you miss class, it is difficult to make up the time that you lost being absent.

If you are absent, your parent must call the HCC Main Office (382-1012); your sending school will NOT notify HCC of your absence!

  • Failure to show up on the day of critique (whether or not you have already been critiqued) will reflect very poorly on your performance and will be factored into your quarter grade.

Student Resources & Opportunities:

• FREE student handbooks / student planners are available from HCC in class or through the HCC Guidance Office.

All homework or in-class assignment sheets will be available ONLINE at:

• Students can receive extra help before and after class. Arrangements may be made with the teacher for students to use the classroom computer lab during a study hall, free period or lunch break

• HCC has a Guidance Counselor (Ms. Brenda Logee, 382-1007) that is available for further college/career counseling

Spring Assignments
Spring Calendar
Contact the School
Hannaford Career Center Home Page

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